Facebook Marketing: Designing Your
Next Marketing Campaign, 2rd Edition Publisher: Que | English | May 15, 2010 |
ISBN: 0789743213 | PDF | 216 pages | 5.4Mb
In this completely revised book, top Facebook
marketer Justin R. Levy shows how to use Facebook to attract more customers and
earn more profits. This isn’t hype: It’s actionable information based on the
real experiences of companies and individuals who have used Facebook to
supercharge their businesses and careers. Levy covers it all, from the absolute
basics to attracting visitors and building your community. You’ll discover the
latest tools and Facebook Apps–and new best practices for everything from
search to privacy. Packed with real case studies, this is the only Facebook
business guide you need: your fast, complete blueprint for success. Coverage
includes • Learning from the pioneers and avoiding beginner’s mistakes •
Developing a winning Facebook marketing strategy • Establishing a presence that
starts working fast and grows with you • Designing Facebook ads that drive more
clickthroughs at lower cost • Using Facebook Connect and Live Stream Box to
reach customers outside Facebook • Monitoring what customers are saying about
you in real-time • Communicating more powerfully with widgets and Apps • Addressing
privacy concerns • Building communities that promote loyalty and innovation •
Using Sweepstakes and other traffic builders • Mastering advanced Facebook
marketing tips, tricks, and hacks • Preparing for the future of Facebook
