Facebook Marketing: Designing Your Next Marketing Campaign, 2nd edition

Facebook Marketing: Designing Your Next Marketing Campaign, 2rd Edition Publisher: Que | English | May 15, 2010 | ISBN: 0789743213 | PDF | 216 pages | 5.4Mb

 In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success. Coverage includes • Learning from the pioneers and avoiding beginner’s mistakes • Developing a winning Facebook marketing strategy • Establishing a presence that starts working fast and grows with you • Designing Facebook ads that drive more clickthroughs at lower cost • Using Facebook Connect and Live Stream Box to reach customers outside Facebook • Monitoring what customers are saying about you in real-time • Communicating more powerfully with widgets and Apps • Addressing privacy concerns • Building communities that promote loyalty and innovation • Using Sweepstakes and other traffic builders • Mastering advanced Facebook marketing tips, tricks, and hacks • Preparing for the future of Facebook

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The E-Myth Accountant: Why Most Accounting Practices Don't Work and What to Do About It

The E-Myth Accountant: Why Most Accounting Practices Don't  Work and What to Do About It by Michael 
E. Gerber, M. Darren Root CPA.CITP W ey | 2011 | ISBN: 0470503661 | 182 pages | PDF | 1,8 MB Running a successful small accounting firm is a juggling act. You need expertise in your practice area to provide services to clients. You also need the know-how to run a small business. You've probably been well prepared by your education and experience for the technical ins and outsof accounting. Yet what training has prepared you to run a business? The E-Myth Accountant fills this knowledge gap, giving you a complete toolkit for either starting a successful practice from scratch or maximizing an existing practice's performance. Full of useful, powerful advice you can implement easily, this soup-to-nuts guide enables you to reap all the benefits that come with a thriving accounting services firm. Combining the wisdom of renowned business development expert Michael E. Gerber and the accounting knowledge of M. Darren Root, The E-Myth Accountant equips you to: Liberate yourself from the predictable and often overwhelming tyranny of unprofitable, unproductive, and time-consuming routines Transform yourself from a successful technician (accountant) into a successful accountant-manager-entrepreneur Rethink your practice, shifting from tactical thinking (working "in" your business) to strategic thinking (working "on" your business) Stop trading time for dollars Manage those processes through which people get things done, which becomes your management system—for everything you do Implement innovative systems to produce consistent results as your practice grows Take the sanctity of time seriously, blocking time for entrepreneurial work and using a weekly planning tool Create the story about your practice; this story becomes the heart of your practice Leading an accounting practice can seem like a daunting task, with too few hours in the day, too many petty management issues, and problems accountants at Big Four and similar large accounting firms don't seem to face. The E-MythAccountant offers you a clear road map to create a business that's self sufficient, growing, and highly profitable. Take your practice to levels you didn't think possible with this unique guide!

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